Vice, Fit And Snapchat Form Teams For An Action Bronson-Hosted Dating Show

In an action that’ll show we have reached optimum Millennial, Vice is debuting a unique Snapchat dating tv show backed by Match and managed by Action Bronson. Set aside a second so that all those buzzy terms and companies set in.

The weekly, 8-episode tv show is known as Hungry Hearts and features lovers taking place times which can be designed by Bronson himself. Throughout the mini-series, the chef-turned-rapper will flex his matchmaker muscle groups as he curates dates, provides play-by-play commentary for each trip, and forecasts perhaps the potential lovebirds gets to an additional go out.

Hungry Hearts just isn’t Bronson’s first program for Vice. His indulgent web collection for Munchies – F*ck, that is Fabulous – is a bonafide hit that gone to live in Viceland and will also be printing a cookbook according to quality recipes from program. It will appear as no real surprise to enthusiasts that his times for Hungry minds will function plenty of tasty consumes.

This new series premiered specifically on Vice’s Snapchat Take a look at channel on Wednesday, August 30. The mass media organization indicated pleasure on possibility to be involved in this brand-new structure Snapchat offers to writers and creators.

“Vice and Snap have seen a great long-lasting cooperation,” stated Sterling Proffer, svp and mind of company strategy and development for Vice news. “We’ve been a Discover spouse from time one, and introducing this program is actually yet another method we have been exploring brand new, innovative forms with each other.”

“our very own current fans on Snapchat, and every-where otherwise for that matter, really love Action Bronson,” Proffer proceeded. “Making this tv series was actually a powerful way to increase all of our get to in the system and bring further folks to the fold. All of us liked the process generate anything special when it comes down to Shows platform.”

Fit has additionally conveyed excitement for your forward-thinking article marketing relationship.

“The starving minds content is so connected to whatever you carry out at Match,” said Ayesha Gilarde, Match’s CMO, “so it ended up being an all natural complement our brand to be an integral part of this tv series to get in touch with singles.”

The most important episode performers potential couple Dean and Olivia, who struck right up a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), to get acquainted with both over sammies from D’Angelo’s Sausage Truck. See a special video right here, courtesy of Billboard. Snapchat consumers can sign up to the tv show in the application.

In terms of whether this brand-new structure be a success utilizing the desired Millennial industry, the group behind Hungry Hearts has high dreams.

“Seeing first dates is actually enjoyable,” said Proffer, “and viewing everything with Action is actually hilarious. Add some food into the blend, and you also eliminate any cause to not watch the tv series.”